Abacus News...


Market changes in the USA
In case you havent noticed it, there have been significant market changes in the USA over the past 3 years. this change has been of a technological nature in that 3 years ago, many people had not fully accepted technological change. There were still dial up modems, emails were not what they are today and cell phones were not universal. This has all changed largely because of higher speeds of communicating at significantly lower costs of operating. Added to this is the fact that many of the earlier fears regarding the use of internet for payments has dissapeared and indeed this mediam now has universal acceptance from all allowing for a small percent of the population that just will never be there for anything.

How does this affect your operations? well indeed it does. No longer can a business ignore the benefits of having a strong web presence or better still an ecommerce site that generates revenue. Many business owners say that if they had ignored the internet, their business would not have survived. Don't just believe what we are saying, research the above statements and then when you are convinced of the wonderful opportunities...Call Abacus.


Your Marketing plan simply must include a robust web presence
In days gone by, it was ok for a son or friend to say that they know how to give you a site. Unfortunately, it is not as simle as that. Your site and its content needs to be part of an all embracing marketing plan which strategises exactly what you are doing with your products or services. The key to a succesful site is its ranking on the search engines. A high ranking is essential for new customers to find you and getting this ranking is a process that only a person or company with updated knowledge of the various elements and protocols thatt are needed. This technology is very seldom found in your company.
Ecommerce sites can significantly add to your bottom line. They need to be properly designed and constantly managed. This information is common knowledge, yet, we are amazed at how many businesses that regard themselves to be well amanged, still pursue cheap sites that just dont perform.



Finacial and marketing modelling
Many business have to seek additional finance to fund their operations and future growth. Essential to this process is a well formulated business plan which should also incorporates a marketing plan, Within these plans should be a set of corporate short and long term strategies as to exactly how the company will achieve it potential profits and what resources it needs to get there. Abacus provides companies with a comprehensive anaysis of all facits of the business which provides accurate information used to formulate such a plan.
If you are selling, refinancing or purchasing expensive equipment, it is essential to have such a plan. More important is that such a plan is essential in giving your Board and key managers directions that will optimize profitability and manage costs. Do you have an updated Business Plan?


Abacus Services is a one stop consultancy
WE believe that we set ourselves apart from other similar companies by the knowledge and practical experience that we have in diverse industries and diciplines like Financial operations, Marketing, Warehousing,Sales and Production etc. We are able to quickly identify the areas that are giving you probles and come up with developed solutions that eliminate the problems. We work closely with your senior management during all phases of our assignment and are also in the postion to take short term in-house management assignments to see that the recomendations are implemented.